Feed on
Posts
Comments

Hey all,

Now that Graduation is over, I’m preparing for my graduation trip to Europe. I leave Tuesday June 24th. Unfortunately, I will be unable to continue posting on this blog until i return August 2nd. I will be keeping a Blog for my trip in Europe, If you’re interested in following my adventures my blog address is : http://eurostringer.wordpress.com

If you wish to receive email updates at well email me: stringer(dot)staci(at)gmail(dot)com and I will add you to my email blasts!

Thank you for reading my blog I promise I’ll be back, up and running com August! Have a wonderful summer!

Cheers!

Staci

After completing portfolio reviews for campaigns class and presenting my portfolio during the Portland Paddle I feel like a seasoned Pro! Though it is an entire new school year away until the next set of students will be presenting their portfolios, I figured why wait to share what I’ve learned. So, Here is how it will go down.

-First, show up early. Especially if you’ve never been the the building before. I thought I’d given my self plenty of time, until I was wondering the Burnside bridge with a pack of bums at my side. Won’t look to great if you walk in late with a few bums trailing behind you.

-Take a deep Breath, Know the material in your portfolio. Before you get to the review sit down with a friend or parent and talk about each and every piece you’ve placed in your portfolio. Tell someone the story about the group work and the fight you got into making this project. Refresh your memory. Your reviewers will ask you questions about everything and you need to be prepared to answer every question.

- Rehearse. Know what you put in your portfolio and in what order. But also you want to present the material in a fashion that states the opportunity, the goal, your challenge and your outcome of every project. The more you know your material the more comfortable you will feel, which will eliminate saying “um” “uh” and “you know” when presenting

- Be enthusiastic. There are many ways you can go about presenting. If you’re enthusiastic and take the initiative to go over your resume and dive right into your portfolio they will know you’re a “go-getter”. It also helps you break the ice and relax. The more comfortable you are with the presenters the better the review will go.

- Say “Thank You”. Not only with a firm hand grip and a smile, but with an old fashion pen, paper and stamp! It sets you apart of the group, especially if you end up applying at their organization. They will know you as the “thank you card person” and having a tag on top of a great portfolio is a perfect in!

your portfolio is a reflection of you and your accomplishments put the time and effort into it that you wish to come across during your review or a job interview.

Today I attended my cousin’s high school graduation at Tualatin High School. Made me think back to my high school graduation. I don’t think I had ever been more ready to move on into the next chapter of my life than I had at that moment. I remember right after our senior assembly and graduation practice i was sitting on the stairs and my Advanced Algebra teacher, Scott Buchanan came up to me and handed me a white envelope with “stringer” scribbled on the front. I looked up to ask him what this was, and before I even opened my mouth he turned around looked me dead in the eyes and said, “You will do great things,” and left.

In this letter he started off by saying, “It’s truly been a Weird year, a Strange month and an odd day.” I’ve kept this letter either on my wall or in my planner for the past four years, and I read it if not every day, every week. Because it reminds me of my future and how the little things you do in life can change someones world. Because Scott has changed mine, through that letter. We continue to talk occasionally through email once or twice a year. I give him a little updated “spark notes” version of my post-high school, soon-to-be post-college life story. And he continues to encourage me to be the best ME I can be.

Next Saturday, June 14th 2008 at 9 a.m. I will be graduating from the University of Oregon school of Journalism and Communication with a Bachelors of Science, Majoring in Journalism: Public Relations and a minor in Communication Studies. It is hard to say my college career is coming to a close. I am happy it is because college has been hard for me, not just academically but emotionally and physically hard.

In the past four years I’ve developed my leadership skills in Greek Life, as well as in academics, both strengthen and lost high school friendships, began new friendships, which will last a life time, and others that may only be surface deep. I’ve written a 100 page research paper, gone to class slightly intoxicated (in celebration), managed a staff, worked in the most amazing and the most frustrating group projects. I’ve lived in a mansion with 50+ women, been in the mens football locker room, I yelled back at Frogg when he pressured me to buy a joke book so he wouldn’t have to go back to selling crack to babies…I bought hot dogs from the vendor on the corner and left her tips 3X the amount of the hot dog because it made her day better.

These are just things I’ve done. Things I’ve accomplished. but these things aren’t going to be there for me when I finally get off into the “real world” and find my first job, or a great place to live, when I receive my first promotion.

Yes, college is about choosing your education and finding the course of knowledge you wish to pursue. But it’s more than that. College is the time to step out of your shell and meet people who are going to be with you through all the little things and all the big things in your life.

I was looking at my Facebook account the other day and realized I have 600+ friends at or from University of Oregon on facebook. Now maybe 100 of those people are random friends. Some I’ve never met, but we know each other through friends… etc. but most of them I Know, be it through my sorority, my dorm freshman year I do know a lot of these people. BUT the question really is “Will these people be there for me when I really need them?” the answer: No. At first I wasn’t fine with that. What is the point of having friends who won’t be there for your? You do need those friends, just for a different part of your life.

I’ve decided that leaving college with 4 or 5 GREAT Best Friends makes me one of the lucky ones. I’m moving in next year with two women who have sat by me through yelling, fighting, screaming, crying, laughing and dead silence. These women have waited on me hand and foot while I’ve been sick with no mom to take care of me, and they have listened to me. Those are my True friends. I found both of these women in college in the past four years. That is what college is about. Finding friendships that will last a lifetime.

Next Saturday I will sit next to these women so proud of their accomplishments and know that we are moving on to the next chapter of our lives together, though its going to hard at times, its also going to be the beginning of a great new chapter.

I feel like I should be finishing this with some wonderful words of wisdom as some of my fellow readers, friends and myself finish up what is supposed to be known as the “best four years of your life”. But thats exactly what college wasn’t. Yeah I moved away from home lived on my own, with friends, made some bad decisions, made some good decisions, but putting a tag on college as the best four years of your life fills that statement with pressure. and for years I felt as though I was having an awful college experience because I wasn’t “living it to the fullest” I wasn’t going out every night to be wasted and find guys, only to wake up the next morning and not remember a thing. — I’m glad i never did that stuff. It’s not me. I had fun nights at the dollar fifty, or wondering around target with friends. It is definitely the people you’re with not the stuff you do.

If I were to do it all over again, I would I’m not sure I would do a lot differently. You may ask then why do it again? I would do it just to spend that time with my friends again!

My Advice to the Kids: find your friends and never let go. Know you will hit rough patches, but you will get through it. It gives and it takes. Friendship is a two way street– remember that. Go to the beach with your friends even if only for a day trip, make late night runs to target just to walk the aisle and eat slim jims, go to the dollar fifty and pick a fight with the hick who won’t stop talking through out the entire movie, buy a joke book from frogg, eat at every restruant on 13th, have sleep overs and game nights, you’re still a kid but maybe bring a nice bottle of wine. bake fun fetti cake just to celebrate that its thursday. write a card for a friend who is down, spend atleast one evening in the hospital waiting room with a friend who is sick, its kinda like initiation into college. Eat Cheesey bacon fries once a week it should be a staple to your college diet, call your parents if not every day, at least once a week. have themed parties on week nights. Its not an average night in Eugene until you see a pirate, pilot, private, chiquita banana and Indiana Jones walking down the street. Most of all laugh. Laugh so hard you can’t breath. You have four years in this place and with these people take advantage of it. But know you get out of it what you make it. And most of all, never compare your college experience to anyone else’s. I made that mistake and it makes you forget about all the great stuff you’ve done. Be selfish in the matter and only think about yourself!

Well this is it. I’m about ready to finish up my last few finals and projects, which will ultimately commence my college experience.

I will leave you with my favorite quote, “Do anything and everything. If it’s something you’ll regret in the morning, sleep late and when you wake up, laugh about it with your friends, because your friends are what matter most. When you have your friends, you have everything.”

So I normally don’t do this, but I want to ask my readers for suggestions. For a graduation gift I am traveling through Europe with a college group, EF College Break. I am going to be gone for a month and a half. The last two weeks with my parents, but I would like suggestions on good shopping, great pubs, bars, clubs, parks, etc. Some of these places I’ve traveled to before and would prefer to experience the “local” spots rather than the tourist areas. So let me know of your favorite spots in any of these cities!

London, Paris, Amsterdam, Heidelberg, Rhine Falls/Black Forest, Lucerne, Milan, Venice, Rome, Assisi, Florence, Pisa, Nice, Provence, Carcassonne, Barcelona, Zaragoza and Madrid. With my Parents: Frankfurt, Vienna, Budapest, & Prague.

I’m spending about 2-3 days in each city, a few of the cities we are simply passing through. Doesn’t mean I can’t grab a cold beer and some delicious grub along the way!

Thank you!

“Talk to us. We want to learn more about your organization. What makes it tick. Where it’s trying to go. Who it’s trying to reach. What it’s trying to sell. How it fits into the community. We’ll be your biggest advocate, your strongest voice, your most tenacious supporter. Call us a liaison, an ambassador, a reality check. Call us. We’re ready to get to work.”

This is the commitment Portland Oregon based boutique firm, Maxwell PR makes to its clients. Maxwell’s team works hard to find creative ways to humanize it’s clients stories and connect with its audiences.

A creative work environment, friendly, determined employees and the right tools creates a recipe for success at Maxwell. With clients ranging from the food and beverage industry to an all-natural cosmetic organization, the staff of eleven has challenging, yet fun projects to tackle on a daily basis.

As a soon-to-be college graduate looking to dive into the PR industry I’ve only really heard of large name agencies. It wasn’t until my PRSSA chapter held a regional activity on Tuesday and we took a “tour” (I say “tour” because we were able to stand in one place and see the entire beautiful modern office!) of Maxwell.

I instantly fell in love with the environment and people I met. The laid-back, creative and very motivated staff gave a great overview of their services, clients and even some job hunting advice for us seniors.

Vicky Hastings, an “all-around go-to gal”, as their Web site likes to call her, describes the number one thing Maxwell looks for in a new employee is: creativity. Hastings says if you can’t send a creative work sample, “simply write us a poem.”

From someone one who would rather work on the layout of her class assigned letter to the shareholder in InDesign (which the layout was NOT assigned), than go out on a Friday night, I thought this was a very unique and intriguing request.

Many times students don’t take the time to research boutique agencies, well frankly, because the smaller agencies names are not out there in our faces as some of the larger ones. Due to small staffs, these smaller agencies do not have the ability to allow staff members to attend career fairs and conferences to utilize recruiting opportunities. Also, they do not always have availability in their staff to take on new interns. But this doesn’t mean a boutique agency isn’t right for you! If it is the right place, the right people and the right environment all you have to do it apply!

Note to Students: Open your eyes. There is a whole world of agencies you haven’t seen yet!

“Great presentation… just don’t be so selfish next time.”

Leo Bottary, a PRO at Hill & Knowlton received this comment above after giving a presentation. The commenter meant that Bottary shouldn’t be so nervous when giving his presentation, because the presentation is about the client, not him.

It is easy to be consumed by your nervous feelings when speaking in public, but you have to shake it off and put trust in yourself and your knowledge of your client and the service you are providing.

As a college senior I have seen my fair share of text heavy slide show lectures. They are BORING! It wasn’t until last term that I realized when a lecture is being given with a visually pleasing slide show it helps your audience pay attention.

So here are a few tips on how to give a good presentation:

  • Make your point in 3-7 words. If you have text heavy slides your audience is going to get caught up reading your text, rather than listening to you
  • Start with a verb. What do you want to get out of this slide? What is the core? ex: Give better presentations. No more than one idea on per slide
  • Keep the slide details simple. Avoid jargon, crazy busy slides. Keep it simple, clean and concise. Your slide should compliment your speech.
  • Identify questions early. Put yourself in the shoes of your client. What questions are they going to ask? Try to answer their question in the presentation.
  • Make your messages sticky. make your messages simple, unexpected, concrete, credible, emotional and use stories. (tips from Made to Stick by the Heath Brothers)
  • Use eye pleasing visuals. Just looking at text won’t cut it. When there is a picture that has meaning related to the content on the page, your client will know you put time and effort into this, rather than throwing words on a colorful background. For example, look at the photo above, the pencils have “points,” which goes with my first point (no pun intended)

Put these suggestions to work and you will make your clients happy, as well as your students!

Thanks to Kelli Matthews for the inspiration and check out her Slide show here!

Tonight as I was browsing through my google reader I came across this interesting post from Advertising for Peanuts about using advertisements as a cover up.

This post discusses the value of the customer experience. Yes, an advertisement may get you to the restaurant, car dealership or department store, but if you have a bad experience, So Long Lasting Customer Relationships.

If you know me personally, you probably know this, if not, here is a lesson in Staci Stringer: I am a STRONG Starbucks supporter. Probably because I worked there (Check out my Portfolio, it has a presentation I did last term on Starbucks corporate social responsibility). Anyway, my point is Starbucks focuses on their customers experience and less on advertising.

Until just recently, Starbucks didn’t advertise at all. It was ALL word of mouth and their ability to make lasting relationships in their communities.

Advertising for Peanuts made four Key points:

  1. Don’t use advertising as a cover-up.
  2. Stop all your advertising until you fix the customer experience.
  3. Think of your customer experience (shopping, test driving, browsing your website, etc.) as the most important and expensive advertising you have available.
  4. Think of the dollars spent on advertising to attract new or repeat customers as coming out of the same budget as dollars spent on the customer experience.

These are BASICS of advertising and public relations. Word of mouth is the best form of persuasion. Customers believe in humans, not products. So this becomes a matter of good customer service over good advertising.

Clean up your act before you advertise. Hone in on your customer service skills before anything else.

The Public Relations Manifesto says:

“I am not a flack, a shill, a barker, a hustler, or a spinner. I do not stonewall, distort language, construct false images, or blindly follow directions in the interest of my organization or its leaders. I am a public relations professional, and what I do is serve my organization, society, and profession as a communicator, professional, advocate and activist,” (Berger, Reber).

The purpose of public relations is to help organizations make good choices and do the right things. It is a PR practitioners job to help organizations balance these needs and its social responsibilities.

Berger and Reber say, “Through communications we gain or lose trust, build or destroy relationships, include or exclude others, unite or divide. We make meanings through communication, which is the real bottom line in an organization.”

PR professionals don’t spin, they look at the WHOLE issue at hand and find the light at the end of the tunnel. Through our use of communication we find the best venues for our key messages. We use strategic communication to solve problems and maintain an open line of communication with the public and our specific publics.

We not only communicate, but we evaluate our messages through situation analysis. We believe that transparency, ethics and communication are the fundamentals to our practices and we strive to the best of our abilities to achieve our goals as communicators.

We write, edit, plan, program, place, produce, and evaluate communications.

I will leave you with this:

“The profession will be weak if we believe it is weak. It will be weak if we practice it in that manner.”

As I am finishing up my final term at University of Oregon myself and a team of my peers are conducting a campaign for the University of Oregon’s school of Journalism and Communication. We currently are researching graduate students and faculty of any university to gain insight on what they wish to gain from a strategic communication conference. If you are a faculty or graduate student (or know of any) please take the survey below it takes about 8-10 minutes and will help my group out! Also you can be a part of the making of a new conference!! For more questions about the conference and survey contact me at stringer(dot)staci(at)gmail(dot)com

Survey

Digital Dirt

When you’re preparing for a job (or internship) search, it’s time to be sure that you don’t have any “digital dirt” that a potential employer may uncover.PROpenMic

Currently, this is the topic of discussion on PROpenMic. I’m intrigued by this issue, because it has to deal with personal PR the branding. You never know when an employer may look you up on Facebook or MySpace and find out a little more about their potential employee.

One member, a professor, said that in order for him to get his point across he searches for his students on Facebook before his first class and when he calls role he pulls up interesting photos of his students. He says, “If I can find it, your potential future internships and employers can find it, too.” This sticks with students, because it embarrasses the student.

I’ve attended leadership conferences where speakers have found photos of the participants, enlarged them and projected these photographs on a big screen in front of thousands of college leaders. The other thing students, need to clean up, is their email accounts. Employers don’t want to communicate with HOTCHIK69@hotmail.com or BEERPONGKINGXXX@aol.com, these are simply inappropriate email addresses. Sign up for a gmail account and use your name. Make it simple and professional.

Just ask yourself, would I like to put this email address on a business card to Bill Gates?

Also, think twice before you post inappropriate photographs of yourself on Facebook. We all know how powerful social media is, You cannot ignore the fact that the industry we are trying to dive into is constantly working with social media, you can’t hide.

Rule of Thumb: The Internet is an open venue. Clean up your act. Don’t let your digital dirt get out of hand.

Older Posts »